Bilibili ((BILI)) has held its Q4 earnings call. Read on for the main highlights of the call.
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Bilibili’s recent earnings call showcased an overall positive sentiment, driven by substantial achievements in revenue growth, profitability, and community engagement. The company reported strong performances in mobile games and advertising, bolstered by strategic partnerships and innovative programs. Despite facing macroeconomic challenges, the positives significantly outweighed the negatives, painting a promising picture of the company’s trajectory.
Record-Breaking Revenue and Growth
Bilibili celebrated a milestone with total revenues reaching RMB 7.7 billion in Q4 and RMB 26.8 billion for the full year, marking year-over-year increases of 22% and 19%, respectively. This achievement underscores the company’s robust growth and its ability to capture market opportunities effectively.
First GAAP Net Profit
In a significant financial breakthrough, Bilibili reported its first GAAP net profit of RMB 89 million in Q4. The adjusted net profit was even more impressive, reaching RMB 452 million, reflecting the company’s improved operational efficiency and strategic financial management.
Mobile Games Revenue Surge
The mobile games segment saw an extraordinary surge, with revenues increasing by 79% year-over-year in Q4 and 40% for the entire year. This growth was largely driven by the company’s expansion into the strategy game genre, highlighting its innovative approach to diversifying its gaming portfolio.
Advertising Business Growth
Advertising revenue also experienced healthy growth, increasing by 24% year-over-year in Q4 and 28% for the full year. Notably, performance-based ad revenues grew by over 40% year-over-year, demonstrating Bilibili’s effectiveness in leveraging its platform for advertisers.
Community Engagement
Bilibili’s community engagement metrics were impressive, with daily active users (DAUs) and monthly active users (MAUs) reaching 103 million and 340 million, respectively. Users spent an average of 99 minutes daily on the platform, indicating strong user retention and engagement.
Fan Charging Program Success
The fan charging program proved to be a success, significantly boosting creators’ earnings by nearly 500% in 2024. This initiative highlights Bilibili’s commitment to supporting its creator community and enhancing content monetization.
Partnership with CCTV for Spring Festival Gala
Bilibili’s partnership with CCTV for the Spring Festival Gala was another highlight, attracting over 230 million views and a 20% increase in DAUs compared to the previous year. This collaboration underscores the company’s strategic alliances to boost its visibility and engagement.
Challenging Macro Environment
Despite these achievements, Bilibili acknowledged challenges from the macro environment, which impacted brand and native ad revenues. This recognition reflects the company’s awareness of external factors affecting its business operations.
Forward-Looking Guidance
Looking ahead, Bilibili remains optimistic, with its guidance emphasizing continued revenue growth and strategic focus on high-quality content, community engagement, and commercialization. The company also plans to explore opportunities in AI to enhance its offerings, signaling its commitment to innovation and long-term growth.
In conclusion, Bilibili’s earnings call painted a picture of robust growth and strategic achievements, despite external challenges. The company’s strong performance in mobile games, advertising, and community engagement, coupled with its forward-looking strategies, positions it well for future success.