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Big Rock Brewery ( (TSE:BR) ) has provided an announcement.
Big Rock Brewery has appointed William (Bill) Woods as its Chief Financial Officer effective February 28, 2026, formalizing a role he has held on an interim basis since August 2025. With more than 25 years of senior and C-suite financial leadership experience across multiple sectors, Woods brings a strong track record in cost management, margin improvement, and profit growth to the brewer. Management signalled that his appointment completes the company’s leadership team and is expected to support Big Rock’s ambitions to accelerate business growth and expand into new markets, a move that could prove significant for the company’s financial discipline and strategic execution in a competitive beverage industry.
The most recent analyst rating on (TSE:BR) stock is a Hold with a C$0.84 price target. To see the full list of analyst forecasts on Big Rock Brewery stock, see the TSE:BR Stock Forecast page.
Spark’s Take on TSE:BR Stock
According to Spark, TipRanks’ AI Analyst, TSE:BR is a Neutral.
Big Rock Brewery’s stock is currently facing significant challenges. The most impactful factor is the poor financial performance, with consistent net losses and cash flow issues. Technical analysis indicates bearish momentum, with the stock trading below key moving averages and oversold conditions. Valuation metrics are unfavorable, with a negative P/E ratio and no dividend yield. These factors collectively result in a low overall stock score.
To see Spark’s full report on TSE:BR stock, click here.
More about Big Rock Brewery
Big Rock Brewery Inc., founded in 1985 and listed on the TSX under the symbol BR, is a Canadian craft beverage producer specializing in an extensive portfolio of signature beers, seasonal brews, ciders under the Rock Creek Cider brand, hard teas under the White Peaks brand, private-label products, and other licensed alcoholic and non-alcoholic beverages. The company operates brewing facilities in Calgary, Vancouver and Toronto, positioning it as a national player in the evolving craft and alternative beverages market.
Average Trading Volume: 4,384
Technical Sentiment Signal: Sell
Current Market Cap: C$20.37M
Find detailed analytics on BR stock on TipRanks’ Stock Analysis page.