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Beyond Inc Acquires Buy Buy Baby Brand Assets

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Beyond Inc Acquires Buy Buy Baby Brand Assets

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An announcement from Beyond Inc ( (BYON) ) is now available.

Beyond, Inc. announced an asset purchase agreement with BBBY Acquisition Co. LLC to acquire the Buy Buy Baby brand’s rights and related assets for $5 million. This strategic move aims to strengthen Beyond’s portfolio by integrating Buy Buy Baby into Bed Bath & Beyond stores and exploring tokenization of intellectual property, while leveraging blockchain technology to create a ‘LifeChain’ for secure digital asset management.

More about Beyond Inc

Beyond, Inc., based in Murray, Utah, is an e-commerce-focused affinity company that owns or holds interests in various retail brands, including Bed Bath & Beyond, Overstock, and Zulily. The company offers a wide range of products and services designed to help customers maximize their homes’ potential through its extensive data cooperative.

YTD Price Performance: 47.51%

Average Trading Volume: 2,747,677

Technical Sentiment Consensus Rating: Buy

Current Market Cap: $381.7M

See more insights into BYON stock on TipRanks’ Stock Analysis page.

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