Beckett’s Launches National Dry January Push to Cement Non-Alcoholic Market Lead

Beckett’s ( (TSE:BKTS) ) has shared an announcement.

Beckett’s Inc. has launched a national Dry January campaign that spans major retail partners, subscription services and influencer collaborations to capitalize on surging demand for premium non-alcoholic drinks. The initiative features in-store and online promotions at Total Wine & More, Walmart.com, Amazon and select independents like Los Angeles bottle shop Burden of Proof; inclusion of its Gin & Tonic and Paloma canned cocktails in Raising the Bar’s January subscription box; and product placements and sponsorship around Julia Halina Hadas’s new non-alcoholic cocktail book, Mystical Mocktails. The company positions the campaign as both a response to the growing mindful drinking movement and a strategic effort to extend consumer engagement beyond Dry January, signaling Beckett’s ambitions to deepen its national footprint and strengthen its leadership in the rapidly expanding non-alcoholic beverages category.

Spark’s Take on TSE:BKTS Stock

According to Spark, TipRanks’ AI Analyst, TSE:BKTS is a Underperform.

The overall score reflects significant financial vulnerabilities, with declining revenues and negative profitability heavily weighing down the score. Technical analysis adds to bearish sentiment, while valuation concerns further detract from attractiveness. The stock is currently not positioned as a strong investment opportunity without substantial improvements in financial health and operational efficiency.

To see Spark’s full report on TSE:BKTS stock, click here.

More about Beckett’s

Beckett’s Inc. is an award-winning, fast-growing non-alcoholic beverage brand offering premium alcohol-free cocktails and spirits crafted with natural flavours. Led by industry veterans behind Cutwater, Golden Road and Elysian Brewing, the company’s portfolio includes Beckett’s Tonics sparkling ready-to-drink versions of classics like Moscow Mule, Paloma, Margarita and Gin & Tonic, as well as Beckett’s ’27 non-alcoholic spirits such as Coconut Rum, Cinnamon Whiskey, Amaretto and Coffee Liqueur. Its vegan, gluten-free, low-sugar products are sold through major retailers including Total Wine & More, Walmart.com, Amazon, its own e-commerce site and select on-premise venues across the U.S., where it reports double-digit year-over-year growth and category-leading performance at key accounts.

Average Trading Volume: 126,768

Technical Sentiment Signal: Sell

Current Market Cap: C$7.27M

See more insights into BKTS stock on TipRanks’ Stock Analysis page.