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Bath & Body Works Appoints New CEO Daniel Heaf

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Bath & Body Works ( (BBWI) ) just unveiled an update.

On May 19, 2025, Bath & Body Works announced the appointment of Daniel Heaf as the new Chief Executive Officer, effective May 16, 2025, succeeding Gina Boswell. Heaf, who has a strong background in driving growth and transformation at Nike and Burberry, is expected to lead the company into its next chapter of growth. The company also pre-announced its first quarter 2025 results, reporting net sales of $1.4 billion and earnings per diluted share of $0.49, meeting and exceeding guidance expectations, while maintaining its full-year outlook.

The most recent analyst rating on (BBWI) stock is a Hold with a $35.00 price target. To see the full list of analyst forecasts on Bath & Body Works stock, see the BBWI Stock Forecast page.

Spark’s Take on BBWI Stock

According to Spark, TipRanks’ AI Analyst, BBWI is a Neutral.

Bath & Body Works’ overall score reflects its significant financial challenges, particularly in leverage and sales decline, yet is partly offset by strong cash flow, operational efficiency, and positive earnings guidance. Technical indicators and valuation suggest potential for recovery, but risks remain.

To see Spark’s full report on BBWI stock, click here.

More about Bath & Body Works

Bath & Body Works is a global leader in personal care and home fragrance, offering products such as fine fragrance mist, body lotion, body cream, 3-wick candles, home fragrance diffusers, and liquid hand soap. The company operates primarily in the U.S. and Canada with 1,895 locations, and has 529 international franchised locations, along with an online storefront.

Average Trading Volume: 5,828,484

Technical Sentiment Signal: Hold

Current Market Cap: $7.19B

See more insights into BBWI stock on TipRanks’ Stock Analysis page.

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