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Baozun ( (BZUN) ) just unveiled an announcement.
On January 6, 2026, Baozun Inc. filed a Form 6-K in the United States and submitted a monthly return to the Hong Kong Stock Exchange reporting movements in its share capital for the month ended December 31, 2025. The filing shows that while the company’s authorized share capital remained unchanged at a total of US$50,000, its issued Class A WVR ordinary shares increased by 735,750 to 161,015,878 (excluding treasury shares), bringing total Class A issued shares including treasury stock to 174,284,503, with Class B shares unchanged at 13,300,738. The increase in issued Class A shares stemmed from restricted share units vesting under Baozun’s 2022 Share Incentive Plan, reflecting ongoing use of equity-based compensation without new option grants under its older 2014 and 2015 plans, and indicating a modest dilution for shareholders as the company continues to incentivize management and employees within its WVR structure.
The most recent analyst rating on (BZUN) stock is a Buy with a $3.81 price target. To see the full list of analyst forecasts on Baozun stock, see the BZUN Stock Forecast page.
Spark’s Take on BZUN Stock
According to Spark, TipRanks’ AI Analyst, BZUN is a Neutral.
Baozun’s overall stock score is primarily influenced by its financial performance and technical analysis. While the company shows revenue growth, profitability and cash flow issues are significant concerns. Technical indicators suggest bearish momentum, further impacting the score. Valuation challenges, including a negative P/E ratio, also weigh on the overall assessment.
To see Spark’s full report on BZUN stock, click here.
More about Baozun
Baozun Inc. is a China-based company incorporated in the Cayman Islands and listed in Hong Kong under stock code 09991. It operates with a weighted voting rights (WVR) share structure comprising Class A shares, which are listed on the Hong Kong Stock Exchange, and Class B shares, which are unlisted, and it uses share incentive plans and restricted share units as part of its equity compensation strategy.
Average Trading Volume: 199,892
Technical Sentiment Signal: Strong Sell
Current Market Cap: $164.3M
For a thorough assessment of BZUN stock, go to TipRanks’ Stock Analysis page.

