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ASOS Deputy Chair’s PCA Increases Stake with Fresh Share Purchases

Story Highlights
  • ASOS affiliate Camelot Capital Partners bought 93,878 additional shares in mid-January 2026.
  • These purchases lift Camelot’s ASOS holding to 18.7 million shares, signalling insider confidence.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
ASOS Deputy Chair’s PCA Increases Stake with Fresh Share Purchases

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An update from ASOS plc ( (GB:ASC) ) is now available.

ASOS plc has disclosed that Camelot Capital Partners LLC, a person closely associated with Deputy Chair William Barker, has purchased a total of 93,878 ordinary shares in the company over three transactions conducted on the London Stock Exchange between 14 and 16 January 2026. Following these purchases, Camelot Capital Partners’ holding has risen to 18,691,002 shares, a move that signals continued insider-linked confidence in the online fashion retailer and is disclosed in line with UK Market Abuse Regulations.

The most recent analyst rating on (GB:ASC) stock is a Sell with a £2.10 price target. To see the full list of analyst forecasts on ASOS plc stock, see the GB:ASC Stock Forecast page.

Spark’s Take on GB:ASC Stock

According to Spark, TipRanks’ AI Analyst, GB:ASC is a Neutral.

ASOS plc’s overall stock score reflects a mix of financial challenges and strategic improvements. The most significant factor is the company’s precarious financial health, with high leverage and persistent losses. However, positive technical indicators and strategic initiatives highlighted in the earnings call, such as improved profitability and consumer engagement, provide some optimism. The stock’s valuation remains a concern due to its negative P/E ratio.

To see Spark’s full report on GB:ASC stock, click here.

More about ASOS plc

ASOS plc is a UK-based online fashion retailer founded in 2000, serving around 17 million active customers in more than 150 markets. It sells a mix of its own-label brands, including ASOS DESIGN, ARRANGE, COLLUSION, Topshop and Topman, alongside local and global partner brands, supported by in-house design and a flexible fulfilment model spanning ASOS Fulfilment Services, Partner Fulfils and its Test & React sourcing approach.

Average Trading Volume: 280,264

Technical Sentiment Signal: Sell

Current Market Cap: £355.9M

See more insights into ASC stock on TipRanks’ Stock Analysis page.

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