Apple Stock Forecast: Trending Buy Calls From Analysts

Apple (AAPL) stock has risen 5.1% over the past week, 0.8% in the last month, and 16.3% over the past year, reflecting steady investor confidence despite some bumps in its services growth. Currently trading at $269.48, Wall Street’s analysts are moderately bullish on the name, with a 12‑month average price target of $305.49. That consensus implies meaningful upside from current levels and positions Apple as a stock still in favor among professionals watching the tech and consumer ecosystems.

Wall Street’s stance on Apple is captured in the “Moderate Buy” consensus rating, signaling that, while not unanimously exuberant, analysts generally expect further gains. The average 12‑month price target of $305.49 suggests room for appreciation as Apple continues to lean on its ecosystem and growing services business. For investors, this mix of steady past performance and positive, though measured, expectations makes Apple a notable candidate for those seeking large‑cap tech exposure.

Among the recent calls, Mike Ng of Goldman Sachs has reiterated a Buy rating on Apple, setting a price target of $330.00. From current levels, that target points to a substantial potential upside and places him at the more optimistic end of the Street’s views. Ng’s stance reinforces the idea that Apple can continue to deliver returns even after a solid 12‑month run, thanks in part to the resilience and expansion of its services revenue.

In his latest report, Ng highlights that Apple’s App Store spending grew about 7% year over year in January 2026, an acceleration from 6% growth in December 2025. While this is slightly below Apple’s guidance for 14% year‑over‑year growth in overall Services revenue, he points to improving trends in key App Store categories such as Games, Entertainment, and Photo & Video. He also notes that growth has remained stable in the U.S. and has accelerated in markets like China, Japan, and the U.K., supporting his view that the App Store should remain a meaningful growth driver over time despite near‑term risks from off‑app payment options.

Ng’s Buy rating comes with solid backing from his track record. He ranks 1,177 out of 11,984 analysts on TipRanks, with a success rate of about 56.57% and an average return of 10.8% per rating. For investors, this adds credibility to his bullish stance on Apple’s potential, particularly around its services ecosystem. Never miss a stock rating. Find all the latest ratings on TipRanks’ Top Wall Street Analysts page.