AppFolio Inc. ((APPF)) has held its Q3 earnings call. Read on for the main highlights of the call.
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The recent earnings call for AppFolio Inc. showcased a mixed sentiment, highlighting strong revenue growth and an expanding customer base, largely driven by innovative AI solutions and industry recognition. However, the company also faced challenges with a decrease in operating margin and increased operational and cost of revenue expenses.
Significant Revenue Growth
AppFolio reported a revenue of $249 million, marking a 21% increase year-over-year. This impressive growth reflects the company’s strong market performance and its ability to capitalize on emerging opportunities within the industry.
Expansion in Customer Base and Units Managed
The company experienced a 7% increase in both its customer base and units managed, reaching 9.1 million units from 21,759 customers. This expansion underscores AppFolio’s successful strategies in attracting and retaining clients.
Innovation in AI and Product Offerings
AppFolio introduced Realm-X Performers, a new AI-driven product that has enhanced efficiency for its customers. This innovation has resulted in faster vacancy fillings and higher renewal rates, demonstrating the company’s commitment to leveraging technology for customer benefit.
Recognition and Awards
AppFolio’s achievements were recognized as it was listed on Fortune’s Future 50 and Best Workplaces in Technology. Additionally, it was voted Vendor of the Year by Real Property Management franchisees, highlighting its esteemed position in the industry.
Decreased Operating Margin
Despite revenue growth, AppFolio’s non-GAAP operating margin dropped to 23.5% from 28.7% last year. This decline was attributed to increased expenses, including a $13 million accrual for bonus plan overattainment.
Increased Costs
The cost of revenue, excluding depreciation and amortization, rose to 36% from 34% last year. This increase was driven by factors such as credit card adoption, data center spending, and bonus expenses.
Higher Operational Expenses
Operational expenses for sales and marketing, R&D, and G&A rose to 39% of revenue, up from 35% last year. This rise reflects the company’s investment in growth and development initiatives.
Strong Guidance for 2025
Looking ahead, AppFolio has set its 2025 annual revenue guidance between $945 million and $950 million, with a targeted non-GAAP operating margin of 23.5% to 24.5%. The company aims to continue its growth by expanding its Plus and Max tiers and developing new business units.
In summary, AppFolio’s earnings call highlighted a robust growth trajectory, driven by innovative solutions and market expansion. However, the company faces challenges with rising costs and a declining operating margin. Looking forward, AppFolio remains optimistic about its growth prospects, supported by strong revenue guidance and strategic initiatives.

