American Rebel Announces Reverse Split and Capital Restructuring

An update from American Rebel Holdings ( (AREB) ) is now available.

In January 2026, American Rebel Holdings undertook a series of balance sheet and capital-structure moves, including a new $181,700 promissory note with 1800 Diagonal Lending that yielded $150,000 in net proceeds and is repayable through April 2027, with a stock-conversion feature only in the event of default, and multiple debt-for-equity conversions in mid-January 2026 involving 1800 Diagonal Lending, Streeterville Capital and Silverback Capital that collectively issued more than a million restricted common shares and reduced outstanding promissory note balances. The company also agreed on January 20, 2026 to lower the floor conversion price in its settlement with Silverback to $0.31 per share, and separately secured shareholder and board approval for a 1‑for‑20 reverse stock split of its common stock effective February 2, 2026, a move aimed at supporting Nasdaq bid-price compliance and trading eligibility while protecting “round lot” holders by rounding up fractional shares and ensuring investors with at least 100 shares before the split retain at least that number afterward, thereby reshaping the share count and capital structure without materially altering proportional ownership.

The most recent analyst rating on (AREB) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on American Rebel Holdings stock, see the AREB Stock Forecast page.

Spark’s Take on AREB Stock

According to Spark, TipRanks’ AI Analyst, AREB is a Underperform.

American Rebel Holdings is facing severe financial and operational challenges. The company’s financial performance is notably weak, with negative profitability and high leverage. Technical analysis indicates bearish momentum, and recent corporate events further exacerbate financial instability. The stock’s valuation is unattractive due to negative earnings and lack of dividends.

To see Spark’s full report on AREB stock, click here.

More about American Rebel Holdings

American Rebel Holdings, Inc., which brands itself as “America’s Patriotic Brand,” is a Nasdaq-listed company focused on consumer products aligned with patriotic and firearms-related lifestyles, including personal security and related goods. The company targets U.S. retail investors and consumers attracted to firearms-adjacent and patriotic branding, and its shares trade on the Nasdaq Capital Market under the ticker “AREB.”

Average Trading Volume: 2,561,020

Technical Sentiment Signal: Strong Sell

Current Market Cap: $3.76M

For an in-depth examination of AREB stock, go to TipRanks’ Overview page.