Amazon (AMZN) stock has risen 3.7% over the past week, 4.5% over the past month, and 2.5% over the past year, showing steady but not spectacular gains. Wall Street’s analysts are firmly bullish, with a 12‑month consensus price target of $295.30 versus a last closing price of $243.01, signaling meaningful upside ahead and an overall StrongBuy consensus for the shares.
Claim 50% Off TipRanks Premium
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential
Among the most closely watched voices is Justin Post of Bank of America, who reiterated his Buy rating on Amazon on January 28, 2026, setting a price objective of $286.00. That target sits comfortably above current levels and reflects his expectation that the company’s key businesses – especially cloud and retail – can outperform what the market is currently pricing in. Post is a highly ranked analyst, standing at #54 out of 11,984 on TipRanks, with a success rate of 68.65% and an average return of 25.00% per rating, adding weight to his positive view.
Post’s latest report centers on Amazon’s upcoming fourth‑quarter results, where he expects a topline beat driven by both retail and Amazon Web Services (AWS). His team models fourth‑quarter revenue of $213 billion and EBIT of $26.0 billion, modestly ahead of Street estimates of $211 billion and $24.6 billion. He forecasts AWS growth of 22% year over year, faster than the 21% expected by the Street and an acceleration from 20% in the prior quarter, helped by greater capacity that supports incremental sales and potentially favorable pricing as demand continues to outstrip supply.
On the retail side, Post points to stable online spending based on Bank of America’s aggregated credit and debit card data, and believes Amazon is still gaining market share. He sees a chance for North America retail results to come in slightly ahead of consensus, with margin upside supported by solid advertising trends, lower fuel costs, and ongoing process improvements in the company’s logistics network. Looking ahead to the first quarter, he expects revenue guidance of $173–$178 billion and operating income of $18.5–$22.5 billion, ranges he believes will likely bracket current Street forecasts, noting that Amazon typically issues conservative guidance and then beats it.
Strategically, Post argues that 2025 concerns about Amazon’s AI positioning and relative cloud growth left the stock trading at a discount to its historical price‑to‑earnings multiple. He believes that as AWS enters 2026 with better capacity and growth momentum, and as sentiment toward AI technology improves, investors could see multiple expansion in the shares. While he trims his price objective from $303 to $286 by valuing AWS at 9x sales instead of 10x, he still sees substantial upside supported by accelerating cloud growth, continued retail strength, and potential valuation re‑rating. Never miss a stock rating. Find all the latest ratings on TipRanks’ Top Wall Street Analysts page.