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Alta Equipment Group Reassigns Brubaker to COO Role

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Alta Equipment Group Reassigns Brubaker to COO Role

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Alta Equipment Group ( (ALTG) ) has provided an announcement.

On December 31, 2025, Alta Equipment Group Inc. appointed Craig Brubaker as Chief Operating Officer of its Material Handling segment, with the change effective immediately and ending his status as an executive officer and Section 16 officer of the company. Under the new agreement, Brubaker will receive a base salary, eligibility for a bonus, and certain severance benefits contingent on his compliance with the terms, signaling a shift in his role toward segment-level operational leadership rather than corporate executive governance, with implications for the company’s management structure and reporting obligations.

The most recent analyst rating on (ALTG) stock is a Hold with a $5.00 price target. To see the full list of analyst forecasts on Alta Equipment Group stock, see the ALTG Stock Forecast page.

Spark’s Take on ALTG Stock

According to Spark, TipRanks’ AI Analyst, ALTG is a Neutral.

The score is driven primarily by weak financial performance (declining revenue, losses, and high leverage), which outweighs a moderately supportive earnings-call outlook. Technicals remain soft versus longer-term averages, while valuation is mixed—helped by a solid dividend yield but constrained by losses reflected in a negative P/E.

To see Spark’s full report on ALTG stock, click here.

More about Alta Equipment Group

Alta Equipment Group Inc. operates in the equipment distribution and services industry, with business segments that include material handling, offering sales, rental, and support services for industrial and construction equipment across its markets.

Average Trading Volume: 211,876

Technical Sentiment Signal: Strong Sell

Current Market Cap: $175M

For a thorough assessment of ALTG stock, go to TipRanks’ Stock Analysis page.

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