Deckers Outdoor ( (DECK) ) is experiencing volatility. Read on for a possible explanation for the stock’s unusual movement.
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Deckers Outdoor shares came under pressure as analysts warned that the company’s heavier discounting at its Hoka and Ugg brands could be an unhealthy way to win customers, potentially straining relationships with wholesale partners. These concerns are emerging just after a strong rally in the stock since early November and solid quarterly results with higher revenue and profit, prompting some analysts to reassess how richly the shares should be valued. Even so, market research highlighting Hoka’s strong growth prospects is helping to offset some of the worries, leaving Wall Street weighing the risks of deeper promotions against the brand’s continuing momentum.
More about Deckers Outdoor
YTD Price Performance: 3.66%
Average Trading Volume: 3,935,335
Technical Sentiment Signal: Buy
Current Market Cap: $15.76B
For further insights into DECK stock on TipRanks’ Stock Analysis page.
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