Shares of Canada Goose (GOOS) are down nearly 10% after the luxury parka maker posted disappointing financial results that showed a bigger-than-expected quarterly loss.
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The Toronto-based company announced an adjusted loss of C$0.91 (US$0.66) per share, bigger than the estimate of C$0.88. Management blamed the loss on costs related to the expansion of its global retail network and increased marketing spending.
However, total revenue of $107.8 million beat analyst consensus estimates of $92.8 million, according to market data. Revenue in the U.S., which accounts for a quarter of the company’s sales, rose 45.4%. Sales rose 18.7% in the key market of China.
Diversification
The mixed results were not enough to stop GOOS stock from sliding lower on July 31. So far in 2025, Canada Goose’s share price has risen 18%. The latest print comes as the parka maker tries to diversify its offerings, branching out to also sell puffer jackets and hoodies, as well as eyewear.
Management has said their goal is for Canada Goose to become a luxury goods lifestyle brand and to be known for more than its winter parkas, which have seen demand falter as the planet warms and winter becomes less cold and severe.
Canada Goose has been able to partly shield itself from tariff impacts due to its domestically-made products being exempt from import duties under the existing U.S.-Mexico-Canada trade pact.
Is GOOS Stock a Buy?
The stock of Canada Goose has a consensus Moderate Sell rating among nine Wall Street analysts. That rating is based on six Hold and three Sell recommendations issued in the last three months. The average GOOS price target of $12.01 implies 0.64% upside from current levels. These ratings are likely to change after the company’s financial results.
