The CEO of clothing retailer Calvin Klein has bought a large chunk of parent company PVH Corp. (PVH) stock with the share price at multiyear lows.
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Stefan Larsson, who serves as CEO of both Calvin Klein and its corporate parent, PVH, paid $1 million on June 26 to buy 15,645 PVH shares at an average price of $63.92 each. Larsson now owns 269,438 PVH shares, according to a regulatory filing with the U.S. Securities and Exchange Commission (SEC).
The stock purchases come with PVH stock trading near a three-year low of $59.28 per share. Larsson, who was previously CEO of Ralph Lauren (RL), last purchased PVH stock on the open market nearly three years ago, in September 2022, when he paid $1 million for 18,540 shares at an average price of $53.94.
Lowered Guidance
Like many retailers, PVH Corp. has struggled this year as consumers pullback their discretionary spending and amid uncertainty caused by tariffs. In early June, PVH stock fell 18% in a single day after the company lowered its forward guidance, saying “we are navigating an increasingly uncertain consumer and macroeconomic backdrop.”
So far in 2025, PVH stock has lost about a third of its value. In addition to Calvin Klein, the company also owns retail brands such as Tommy Hilfiger, Kenneth Cole, and Michael Kors. In a statement, PVH told Barron’s that the latest stock purchase “is a reflection of Mr. Larsson’s belief in PVH, and in the company’s ability to continue to deliver long-term value.” PVH stock is down 31% on the year.
Is PVH Stock a Buy?
PVH stock has a consensus Moderate Buy rating among 14 Wall Street analysts. That rating is based on eight Buy and six Hold recommendations issued in the last three months. The average PVH price target of $89.36 implies 22.36% upside from current levels.
