Bumble (BMBL) stock slipped today after the female-led online dating company announced the resignation of CEO Lidiane Jones after only one year leading the company. Granted, that makes sense when the stock has plummeted 45.11% over the last year, showing that something wasn’t going right under Jones’ leadership. However, this could also be tied to larger troubles in the dating app space harming Bumble’s business.
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Bumble isn’t searching for a CEO to replace Jones, opting to substitute her with founder and executive chairman Whitney Wolfe Herd. This has Herd returning to the CEO role after giving the seat to Jones last year. The CEO change will happen in mid-March, following the company’s Q4 2024 earning report on March 5, 2025.
Today’s news builds on several Bumble executive changes announced over the last few months. That includes the departure of Chief Financial Officer Anu Subramanian and Chief Marketing Officer Selby Drummond in December. Another new change is Ann Mather taking over as the chairman of the Board.
What This Means for BMBL Stock
Ongoing executive departures are hurting Bumble shareholder morale today. This has BMBL stock down 1.21% as of this writing. That comes alongside heavy trading with more than 2.13 million shares traded compared to a three-month daily average trading volume of 1.94 million. This might come from investors tired of waiting for Bumble to turn around its business and selling their shares.
Is BMBL Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Bumble is Hold based on four Buy, 11 Hold, and one Sell ratings over the last three months. With that comes an average price target of $8.15, a high of $10, and a low of $5.75. This represents a potential 5.16% upside for BMBL shares.
