The stock of Bumble (BMBL) is rising after the biographical drama “Swiped,” based on the life of Whitney Wolfe Herd, the founder of the dating app company, made its world premiere. The biopic premiered at the 2025 Toronto International Film Festival on Tuesday.
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During early trading on Thursday morning, BMBL stock was trading 0.61% higher, paring a 0.91% decline from the previous day. Moreover, the shares have jumped nearly 10% over the last five days and even more (about 28%) over the last three months.
The new film, which is set to be released on Disney-owned streaming service Hulu (DIS) on September 19, follows the story of Herd as she navigates the male-dominated Silicon Valley to launch Bumble in 2014. The biopic stars English actress Lily James as Herd, and it features British actor Dan Stevens and his American counterpart Jackson White.
However, Wolfe Herd did not participate in the creation of the biopic due to a non-disclosure agreement she signed after she left rival platform Tinder (MTCH), which she also helped co-found.
Bumble Restructures Its Business
The film comes at a time when Bumble is trying to put its business in order as it faces revenue and user declines. In its second-quarter results for the Fiscal year 2025 released last month, the total number of paying users across all its platforms dropped 11% to 3.8 million as the company sought to attract a healthier user base.
Bumble also reported a net loss of about $254 million, down from a profit of $22 million from the prior quarter. It attributed this to a $405 million impairment or loss of value in assets.
In June, the dating app company shed about 30% of its global workforce as part of a restructuring move to reduce its cost base by over $100 million. The company also wants to focus on core product innovation and adapting to industry changes, and is now reportedly building a matchmaking app powered by artificial intelligence.
The Texas-based online dating company is also working towards releasing new products, such as the Bumble BFF app being aimed at Gen Z and younger millennial women.
Will Bumble Stock Ever Recover?
Meanwhile, since the start of the year, Bumble’s shares have plummeted by over 19%. On TipRanks, Wall Street analysts give BMBL stock a Hold consensus recommendation based on two Buy, 12 Hold, and two Sell ratings over the last three months.
The average BMBL price target is $6.77, which suggests a potential 3.20% growth from current levels.
