AMC Entertainment (AMC) stock got updated analyst coverage from B. Riley Financial. The firm maintained a Neutral rating for the stock, but cuts its price target from $6 per share to $3 per share. Even so, that still represents a potential 0.33% upside for the meme stock.
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B. Riley Financial’s updated AMC stock coverage comes alongside a larger analysis of the film industry. The firm believes 2025 and 2026 will be good for movie theater chains as Hollywood has a strong lineup of films coming out. It also highlighted a limited tariff risk for the industry, and historical strength even in periods of economic weakness. It cited these as “additional market themes that are supportive of this favorable backdrop.”
While B. Riley Financial is bullish on the movie industry, it clearly doesn’t see AMC stock as the best option. Instead, the firm pointed to IMAX (IMAX) as its top pick, followed by Marcus (MCS).
AMC Stock Movement Today
Investors are pleased with the movie theater analysis provided by B. Riley Financial today, even if the firm wasn’t bullish on AMC stock. This has AMC shares up 5.34% as of this writing, a welcome boost compared to their 25.63% drop year-to-date and its 36.14% fall over the last 52 weeks.
AMC stock’s strong movement today may also be tied to meme traders. AMC is a favorite of theirs, and the stock has seen heavy trading on Friday. This has more than 18.65 million shares traded, compared to a three-month daily average of 8.28 million shares.
Is AMC Stock a Buy, Hold, or Sell?
Turning to Wall Street, the analysts’ consensus rating for AMC Entertainment is Hold, based on five Hold and one Sell ratings over the past three months. With that comes an average AMC stock price target of $2.81, representing a potential 3.9% downside for the shares.
