Apple’s (AAPL) stock has reached a fresh all-time high on a split-adjusted basis.
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AAPL stock traded as high as $280.38 on Nov. 25, its highest level ever and pushing the company’s market capitalization to $4.08 trillion. Apple’s share price has now risen 42% in the past six months. Apple’s stock is currently trading at 38 times 2026 earnings estimates.
Apple stock has been running higher as data shows that the new iPhone 17 is selling well, particularly in the U.S. and China, the company’s two biggest markets. Importantly, iPhone 17 sales appear to be outselling previous versions of the smartphone, raising expectations for a positive impact on Apple’s financial results. The iPhone still accounts for about half of Apple’s total revenue.
Apple’s Holiday Sales Push
During Apple’s recent financial results, CEO Tim Cook said that the latest iPhones have seen “a tremendous response” around the world. The company unveiled its thinnest iPhone ever in September of this year, called “the Air,” along with several iPhone 17 models.
Now, Apple is preparing for exceptionally strong year-end holiday sales, forecasting overall revenue to be up to 12% higher than in the final quarter of 2024. The enthusiastic response to the iPhone 17 is welcome news for AAPL shareholders after several years of declining sales for the company’s signature device.
Is AAPL Stock a Buy?
The stock of Apple has a consensus Moderate Buy rating among 35 Wall Street analysts. That rating is based on 21 Buy, 12 Hold, and two Sell recommendations issued in the last three months. The average AAPL price target of $289.17 implies 3.74% upside from current levels.
