Consumer electronics giant Apple (AAPL) has unveiled the first major redesign of its signature iPhone since 2017.
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At its annual showcase held every September, Apple introduced a new ultra-thin-and-light device called the “iPhone Air.” It’s the first major iPhone redesign in nearly a decade. The last time Apple significantly updated its smartphone was with the iPhone X back in 2017.
The iPhone Air has a titanium frame that Apple says is “space grade” and is slim at just 5.6 millimeters thick. The Silicon Valley-based technology giant also announced that the iPhone Air is more durable than previous iPhones and uses a new microchip or graphics processing unit (GPU) called the A19 Pro that can run artificial intelligence (AI) applications.
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Beyond the iPhone Air, the company also announced a new Series 11 Apple Watch that has 24-hour battery life and can monitor people’s blood pressure. The starting price for the new Apple Watch remains the same at $249. However, the price can rise all the way to $799 for the top-tier Apple Watch Ultra.
Apple also unveiled new AirPod Pro 3 earbuds and the latest version of its iOS operating system, called iOS 26, that includes a visual redesign. The new look will be included in all new iPhones. Throughout its new product unveiling, Apple focused heavily on the prices of its latest devices, highlighting that the new iPhone 17 has a starting price of $799.
Apple is hoping that competitively priced devices will attract price-conscious consumers.
Is AAPL Stock a Buy?
The stock of Apple has a consensus Moderate Buy rating among 29 Wall Street analysts. That rating is based on 15 Buy, 13 Hold, and one Sell recommendations issued in the last three months. The average AAPL price target of $238.24 implies 1.45% upside from current levels.
