E-commerce giant Amazon (AMZN) just rolled out an AI-powered agent for its Seller Assistant tool that is designed to help third-party sellers run their online businesses more efficiently. The update, announced at Amazon’s Accelerate conference in Seattle, allows the AI to take actions on behalf of sellers, with their permission, such as managing inventory orders or fixing account issues. The goal is to save merchants time by automating routine tasks so they can focus more on developing products and building customer relationships.
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This is part of Amazon’s effort to support the over 1.3 million third-party sellers on its platform, who are responsible for more than half of all products sold on the site. The company has already introduced tools like a product listing generator and an AI that creates images and videos for ads. According to Dharmesh Mehta, Amazon’s VP of Worldwide Selling Partner Services, these tools act like a virtual team of experts. Indeed, they help sellers with pricing, supply chain, promotions, and other complex tasks that small businesses often struggle to manage on their own.
Unsurprisingly, the AI agent runs on Amazon’s Bedrock platform, which gives it access to advanced language models from Amazon, OpenAI, and Anthropic. While sellers do pay for Amazon’s fulfillment and account management services—bringing in $40.3 billion in Q2 alone—there are no current plans to charge for Seller Assistant.
What Is the Price Target for AMZN Stock?
Turning to Wall Street, analysts have a Strong Buy consensus rating on Amazon stock based on 45 Buys and one Hold assigned in the past three months. Furthermore, the average AMZN stock price target of $264.51 per share implies 14.7% upside potential from current levels.
