YouTube, owned by Alphabet (GOOG) (GOOGL), introduced a wide range of AI tools this week at its Made on YouTube event in New York. The move comes as the platform works to stay ahead in the creator economy while also dealing with rising concerns over fake media.
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The main new feature is called Ask Studio. It functions as a chatbot within YouTube Studio and is designed to assist more than thirty million users understand how their videos perform. Creators can ask about their audience response, video style, or growth strategy, and the system provides answers based on the platform’s data. Alphabet executives described it as a creative partner that can guide day-to-day decisions for video makers.
New Creative Features and Protections
In addition, YouTube is adding more direct tools for content creation. It is linking Google DeepMind’s Veo 3 Fast model to YouTube Shorts. This feature lets users generate clips and backgrounds with sound using only text prompts. Other functions include Edit with AI, which polishes raw footage into first drafts, and Speech to Song, which turns spoken lines into music for short videos. Furthermore, YouTube is testing options that can add movement to still photos or apply styles like pop art.
At the same time, YouTube is expanding safeguards for creators. It will add SynthID watermarks from Google DeepMind to mark AI-made content. Moreover, it is rolling out a likeness detection tool to all creators in the YouTube Partner Program. This tool was only open to top creators before, but it will now allow more users to request the removal of videos that copy their face without consent.
Focus on Live Video and Growth
YouTube also announced what it calls its largest update for live streaming. More than thirty percent of daily logged-in viewers used live video in the second quarter of 2025, and the company aims to build on that base. New options will let creators stream in horizontal and vertical views at the same time with one chat feed. YouTube is also adding more than seventy-five mini-games through a feature called Playables on Live. Another tool will create Shorts from the best live moments with help from AI.
The company is also adjusting how creators can earn during live sessions. It will allow side-by-side ad layouts that do not interrupt streams and provide smooth shifts between public and members-only events. As a backdrop, YouTube said it has paid out more than $100 billion to creators, artists, and media firms in the past four years. The new tools underline how Alphabet is seeking to keep creators loyal while facing stronger competition from Meta (META), ByteDance’s TikTok, and Amazon (AMZN) owned Twitch.
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