Google stock (GOOGL) has been one of Wall Street’s most reliable performers for two decades. Yet in today’s shifting market, some slower-moving and less glamorous companies could end up posting stronger gains than the tech giant. These names don’t make flashy headlines, but they are built on steady demand and strong balance sheets and sometimes, that’s exactly what pays off.
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According to Apollo Global Management’s (APO) chief economist Torsten Sløk, investors often spend a disproportionate amount of time analyzing high-growth technology companies. But when you look at the numbers, other sectors have managed to deliver higher returns with less drama along the way.
Lowe’s Stock Builds Strength from the Ground Up
Lowe’s (LOW) may not have the sparkle of Silicon Valley, but its business is tied to one of the most durable trends: housing. The company has invested heavily in its supply chain and its professional contractor segment, setting itself up for growth when the housing market rebounds.
CEO Marvin Ellison has already guided Lowe’s through tariff pressures and a shaky home improvement cycle. With acquisitions aimed at the professional market and billions in equity locked into U.S. homes, Lowe’s has a clear runway. This steady strategy could allow Lowe’s stock to chip away at gains in a way that even Google’s AI dominance cannot match.
Procter & Gamble Stock Cleans Up with Everyday Demand
Procter & Gamble (PG) may just be the definition of boring. It sells soap, detergent, diapers, and toothpaste. But boring doesn’t mean weak. In fact, P&G’s steady sales and strong pricing power give it resilience when the broader market swings.
Unlike Google, P&G does not rely on advertising or search traffic. Instead, it sells products people use every day, no matter what the economy is doing. This stability is paired with a dividend that has grown for 68 straight years. For investors who want reliable returns instead of volatility, P&G could quietly outperform Google in the years ahead.
Coca-Cola Stock Refreshes Its Case for Outperformance
Coca-Cola (KO) has been around for over a century, and its stock still delivers for patient investors. The company has managed to increase prices even as inflation weighed on consumers, showing the power of its global brand.
Coca-Cola also generates reliable free cash flow, which it uses for dividends and buybacks. While Google is fighting off regulators and new AI competitors, Coca-Cola simply sells drinks, and people keep buying them. The steady nature of its business and its global reach mean Coca-Cola stock could surprise with stronger total returns than Google over the next decade.
Key Takeaway
Google stock may always carry the shine of innovation, but history shows that so-called boring stocks can sometimes win the race. Lowe’s, Procter & Gamble, and Coca-Cola each have the balance sheets, dividends, and steady demand to deliver long-term gains.
What makes the case even clearer is the analyst outlook. Lowe’s, Procter & Gamble, and Coca-Cola all have upside potential from their current prices, according to Wall Street targets. Lowe’s is projected to rise about 7%, P&G nearly 9%, and Coca-Cola more than 17%. Google, by contrast, carries a slight downside risk of nearly 1% from where it trades now. This gap highlights how the so-called boring stocks may have more room to run than the tech giant.
Investors can compare these stocks side-by-side on the TipRanks Stocks Comparison Tool. Click on the image below to find out more.
