Cuts Q4 adjusted EBITDA view to loss of $3.9M-$4.2M from loss of $1.8M-$2.2M. “We are pleased with the overwhelmingly positive response to our now-viral holiday marketing campaign as well as the inflection in business during the fourth quarter,” said Amy Taylor, president and CEO of Zevia (ZVIA). “The ad, ‘Break from Artificial’ used exaggerated AI imagery to shine a light on artificiality in advertising and in beverage in a light-hearted way. We saw an opportunity to create a parody of a widely-discussed mainstream soda holiday ad, which effectively positioned Zevia as an alternative for consumers craving something more real. The response validated our new marketing direction and served as an early launch to a series of 2025 campaigns that position Zevia as the anti-artificial alternative to mainstream soda.”