Viking Holdings price target lowered to $48 from $54 at Citi

Citi lowered the firm’s price target on Viking Holdings (VIK) to $48 from $54 and keeps a Buy rating on the shares. Leisure stocks have sold off “indiscriminately” in the wake of President Trump’s “Liberation Day” tariff announcement, leaving certain pockets that are oversold, like cruise and theme parks, and others, like powersports, that may not truly reflect the current risk landscape, the analyst tells investors in a research note. The firm cut estimates across the leisure sector to factor in both its best estimates of direct tariff exposure and some base level of a consumer slowdown. Citi’s tariff framework assumes that companies will get hit with the full brunt of stated tariffs in the second half of 2025. Companies will be able to lower this by 50% for fiscal 2026 through a combination of policy adjustments, mitigation, and exclusions and another 25% in fiscal 2027, the firm contends.