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Procter & Gamble says consumers’ logical response to tariffs is to ‘pause’

Says growing or holding share in most regions. Says “superiority of brands” delivering value to consumers. Says category growth short term is a “question mark,” but expects it to return to 3%-4% growth long-term. Says preparing for a “wide range” of outcomes. Says targeting mid to high single digit EPS growth long-term. Says strong innovation pipeline for balance of year. Says focusing on innovation on all value tiers. Says not seeing consumption changes due to anti-American sentiment.

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