Amazon Ads and Disney (DIS) Advertising have launched an integration between Disney’s Real-Time Ad Exchange and Amazon DSP. “This collaboration allows advertisers to gain direct access to Disney’s premium inventory across platforms, like Disney+, ESPN, and Hulu, while allowing them to leverage insights from both companies to reach relevant audiences more efficiently,” Amazon said in a statement. The company added, “This added transparency, control, and efficiency provides greater visibility into how inventory is packaged, streamlining ad delivery and improving performance. It also unlocks more precise audience engagement and curated deal packages through Disney’s unique solutions, such as Disney’s Magic Words contextual targeting and the upcoming connection to Disney Select, Disney’s proprietary data offering.” The new integration will be available to all U.S. advertisers that use Amazon DSP beginning in Q3.
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