Advertisers pulling millions from Trade Desk in favor of Amazon, Adweek says

Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV, from Trade Desk’s (TTD) demand-side platform to Amazon.com’s (AMZN), Trishla Ostwal of Adweek reports. The reasons include lower fees, improved user interface, greater measurement visibility, exclusive live sports, Prime Video’s growing reach, and a more collaborative partnership model, according to the website. One global auto brand moved approximately $80M in annual ad spend from Trade Desk to Amazon’s platform by the end of Q1, an adtech executive familiar with the deal told Adweek. A spokesperson for the Trade Desk said the company has seen “solid growth” and is “growing faster than Amazon. “Amazon can offer very cheap reach because it directs advertiser demand to its own platform, notably Amazon Prime. TTD doesn’t own or operate any media, so our value proposition to clients is very different, advertisers objectively decide between all ad impressions on the open internet,” the spokesperson said.