William Blair analyst Arjun Bhatia has reiterated their bullish stance on ZETA stock, giving a Buy rating today.
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Arjun Bhatia has given his Buy rating due to a combination of factors that highlight Zeta Global Holdings Corp’s strong performance and potential for future growth. The company demonstrated impressive organic growth in the first quarter, surpassing expectations despite a challenging macroeconomic environment. This performance, coupled with the company’s strategic decision to maintain a conservative outlook for the latter half of the year, suggests a prudent approach to managing potential risks.
Furthermore, Zeta’s robust platform, which encompasses data management and customer engagement, positions it well against traditional marketing platforms, allowing it to capture market share. The company’s valuation appears attractive, trading at lower multiples compared to its peers, which indicates potential upside. Bhatia also notes that Zeta’s execution on growth drivers and its strategic initiatives, such as the One Zeta strategy and traction with independent agencies, further support the Buy rating.
In another report released today, Oppenheimer also maintained a Buy rating on the stock with a $20.00 price target.