William Blair analyst Arjun Bhatia has maintained their bullish stance on ZETA stock, giving a Buy rating on June 2.
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Arjun Bhatia has given his Buy rating due to a combination of factors that highlight Zeta Global Holdings Corp’s strong market position and growth potential. The company’s comprehensive front-office platform, which includes data management and customer engagement capabilities, provides a competitive advantage in various marketing scenarios. Additionally, Zeta’s management has expressed confidence in their full-year guidance, noting the absence of macroeconomic pressures and the promising early signs of their ‘One Zeta’ strategy and AI capabilities.
Furthermore, the stock is currently trading at a favorable valuation, with a significant upside potential compared to its software peers. Zeta’s execution on key growth drivers, such as agency partnerships, cross-selling opportunities, and expansion in connected TV, supports the expectation of continued strong performance. The recent decline in share price presents an attractive entry point, and the company’s conservative guidance suggests potential for positive earnings surprises in future quarters.