Is Coca-Cola Stock (KO) a Buy In 2025?

Coca-Cola (KO) stock is a top performer in the consumer defensive segment. This may have some investors wondering if the soda stock is worth buying as inflation, tariffs, and other economic concerns weigh on the market.

The good news for Coca-Cola shareholders is that the company’s stock has managed to avoid falling due to market pressure. That’s resulted in a 16.02% increase for KO stock year-to-date. For perspective, the S&P 500 (SPX) has dropped 1.34%, the Dow Jones Industrial Average (DJIA) has fallen 2.21%, and the Nasdaq 100 (NDX) has decreased 0.46% since the start of the year.

KO stock has taken a break from its 2025 rally today, with the shares down 0.11% as of this writing. Investors might consider buying the stock on the dip, or waiting for a larger one before taking a stake in the beverage company.

Recent KO Stock Analyst Coverage

The strong 2025 performance of Coca-Cola stock has attracted recent bullish coverage from analysts. That includes Evercore ISI analyst Robert Ottenstein, who reiterated a Buy rating and $80 price target for KO stock, suggesting a potential 11.53% upside for the shares.

Ottenstein isn’t even the most bullish analyst that has covered KO stock in 2025. The high forecast for the shares is $86, implying a possible 19.89% upside. On the flip side, the most bearish price target is $70, which would represent a 2.41% downside.

Is KO Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for Coca-Cola is Strong Buy, based on 15 Buy and one Hold ratings over the past three months. With that comes an average KO stock price target of $79.33, representing a potential 10.6% upside for the shares.

See more KO stock analyst ratings