JPMorgan raised the firm’s price target on Viking Holdings (VIK) to $104 from $87 and keeps an Overweight rating on the shares. The firm adjusted targets in the cruise line space after meeting with managements. JPMorgan’s recent fieldwork and management access points to increased North American consumer hesitancy to book Eastern Europe ocean cruise itineraries following the onset of the Middle East conflict, the analyst tells investors in a research note.
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