StubHub, viagogo partner with ULTRA Europe to expand global access

StubHub (STUB) and viagogo announced a new Open Distribution partnership with ULTRA Europe, strengthening the festival’s international ticketing strategy and expanding access for fans traveling from around the world to one of Europe’s most anticipated electronic music events. Festivals are increasingly global experiences, driven by fan communities that discover events online, plan travel, and purchase tickets across markets. With this partnership, ULTRA is aligning with a marketplace built for international scale. As part of the agreement, StubHub will serve as ULTRA Europe’s Official Distribution Partner in North America. Internationally, viagogo will serve as ULTRA Europe’s Official international Distribution Partner, supporting demand from fans across markets outside North America.