Sprinklr launches the Social Index report

Sprinklr (CXM) released the Sprinklr Social Index report, a new benchmark revealing a stark reality: most brands are visible but unloved. Based on more than 1 million interactions across 1,160 brands over 11 months, the Index shows a consistent gap between activity and impact: most brands fail to generate meaningful engagement or positive sentiment. Unlike traditional benchmarks, the Index compares brands against peers and adjusts for viral spikes to reflect sustained performance in real customer moments – not campaign-driven anomalies.