Peloton announces latest expansion of its ‘Let Yourself Go’ brand platform

Peloton (PTON) announced the latest expansion of its “Let Yourself Go” brand platform, a collaboration featuring Hudson Williams alongside Peloton Instructors Tunde Oyeneyin and Adrian Williams, to “celebrate the simple joy of movement,” the company said. “At Peloton, we’ve always known that movement is at its best when it feels like a release rather than a chore,” said Megan Imbres, Peloton’s Chief Marketing Officer. “Our goal with this campaign was to capture that feeling of total freedom. By reclaiming ‘Let Yourself Go,’ we’re reminding the world that when you move with us, you aren’t just hitting a goal, you’re finding a sense of personal joy that is entirely unique to Peloton.”