NIQ Global announces commercial launch of Price & Promo Optimizer

NIQ announced the commercial launch of Price & Promo Optimizer, a next-generation, AI-enabled Revenue Growth Management platform built to fundamentally change how pricing and promotion decisions are made. Today, many pricing and promotion decisions are still made across disconnected tools, manual workflows, and siloed teams-slowing execution, increasing risk, and limiting the ability to validate strategies before they reach the market. Price & Promo Optimizer replaces this fragmented approach with a united platform that brings pricing, promotion, and trade strategy into a single workflow. Powered by NIQ‘s trusted store-level measurement data and advanced analytical models, Price & Promo Optimizer enables category managers, RGM leaders, marketing, and commercial teams to simulate scenarios, quantify trade-offs, and understand the impact of decisions on volume, revenue, margin, and category performance, before they enter retailer negotiations or go to market.