NIQ, Adsquare collab to bring GeoPurchase to ecosystem across Europe, NA

NIQ announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ‘s GeoPurchase audience segments available within the Adsquare platform for privacy-safe activation across Europe and North America, NA. The relationship provides advertisers with NIQ-built GeoPurchase segments informed by industry-leading CPG purchase insights, enabling more precise planning and targeting across cross-screen and digital out-of-home campaigns. “Our collaboration with Adsquare sets a new benchmark for performance-driven marketing. By combining NIQ GeoPurchase audiences with Adsquare’s location intelligence, we’re enabling marketers to use real-world performance signals to make sharper media decisions and drive measurably better outcomes across programmatic and out-of-home campaigns,” said Josh Pisano, GM, Global Media at NIQ.