Jewett-Cameron Trading Company Ltd. launches in-store fence product displays

Jewett-Cameron Trading Company Ltd. has successfully launched in-store merchandiser displays in major home improvement retailers for their integrated steel framework for wood fences. These displays were successfully trialed during our fiscal third quarter, expanded into more stores throughout the summer, with additional regions scheduled to be added in a larger roll-out during our first quarter which begins September 1, 2024. In the spring of 2024, Jewett Cameron collaborated with major home center retailers to develop a merchandise display with enhanced point-of-sale messaging to be located in-aisle near wood fence materials. The initial trial of these merchandisers in the Southern California region was so successful other stores quickly opted in. Lifetime Steel Post(R) product sales in participating stores with these merchandisers notably outperformed year over year. Regional merchant managers in other areas took notice and requested merchandisers to be added to their stores. Jewett Cameron currently has a number of other regions scheduled for merchandiser installation with additional region requests continuing to come in.