GSK partners with Julie Bowen, Ty Burrell to raise meningitis awareness

GSK (GSK) announced new campaign spokespeople, Julie Bowen and Ty Burrell, as part of its Ask2BSure public health campaign to raise awareness and encourage parents to “ask to be sure” about the risks of meningococcal disease, also known as meningitis. As part of the initiative, the duo stars in an original video titled The Mening-Itinerary, which is available now on GSK’s YouTube channel. The Mening-Itinerary takes viewers on a journey through everyday moments of parenting teens in real-world environments-like dorms, parties, and gyms-where teens live, gather, share space, and, through certain everyday behaviors, may share the bacteria that can cause meningitis.1,2,3 Along the way, Bowen and Burrell dig deeper into meningitis risks, hear powerful stories from real-life disease survivors and their families, and uncover the questions parents may not realize they should be asking about meningitis and vaccination.