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Etsy upgraded to Buy at Argus amid improving metrics

Argus analyst Christopher Graja upgraded Etsy (ETSY) to Buy from Hold with a $67 price target The company’s metrics, such as active buyers and growth in gross merchandise sales per active buyer, appear to be improving as Etsy benefits from personalization and machine learning initiatives, driving the stock’s outperformance over the past quarter, the analyst tells investors in a research note. Argus adds it is encouraged by Etsy’s opportunities around the implementation of AI.

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