Edreams Odigeo announces subscription service offering in South Africa

eDreams ODIGEO (EDDRF) announced the scaling of its Prime subscription offering in South Africa, moving the region into a phase of full-scale expansion.For more than a year, eDO has actively established the Prime proposition among local consumers, generating highly conclusive performance data that validate the market’s readiness for a travel subscription model. Notably, South African subscribers report a high Net Promoter Score of 62. Measured on the industry-standard scale of -100 to +100, this figure represents an exceptional rating and indicates high levels of customer advocacy. This acceleration is a core component of the wider strategic roadmap unveiled by the Company in November 2025, which targets a Prime membership base of over 13 million by 2030. The success of these established operations in South Africa serves as a validated blueprint for the Company’s wider international expansion strategy, which focuses on identifying and penetrating high potential markets where the subscription model can deliver superior long term value.