“We are excited to continue to add more universities to our NIL strategic initiative, which we believe clearly shows the success and traction we are creating for student athletes, students, alumni and universities,” said CEO Hil Davis. “We have evolved our business model significantly based on where the Company can create a significant quality to value customer value proposition, whether that be collegiate licensing or institutional apparel programs. We believe the largest retailers and brands in the world create this value proposition, which creates meaningful long term shareholder value.”
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