Chipotle Mexican Grill (CMG) announced it has appointed Fernando Machado, one of the world’s most innovative CMOs, as Chief Brand Officer, effective June 1. In this role, Machado will lead the company’s global marketing strategy, brand positioning and customer engagement efforts as Chipotle continues to execute its Recipe for Growth strategy, driving innovation and expanding its global footprint. Machado spent over seven years as the Chief Marketing Officer at Restaurant Brands International (QSR) across brands like Burger King, Popeyes and Tim Hortons, where he received global recognition for his industry-leading campaigns.
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