American Express, Fanatics announce strategic partnership

American Express (AXP) announced a strategic multifaceted partnership where American Express becomes the Official Payments Partner across select Fanatics online and retail locations worldwide and a presenting sponsor at Fanatics Fest. “Nearly 80% of surveyed U.S. American Express Consumer Card Members identify as sports fans, and this partnership with Fanatics will deliver unforgettable fan experiences and expanded access at some of the world’s most popular sporting events,” said Elizabeth Rutledge, Chief Marketing Officer at American Express. “By combining the scale of the American Express Network with Fanatics’ ecosystem of more than 100 million fans, we’re delivering the new Fanatics American Express Card and experiences that make fandom more rewarding – from everyday purchases to once-in-a-lifetime moments.”