Amaze (AMZE) announced a partnership with All Media Solutions to support the initial rollout of Amaze Live, its multi-channel live shopping platform. Through this partnership, Amaze expects to gain access to a portfolio of consumer brands that will support campaigns beginning on May 15, creating opportunities for creators to participate in live, shoppable broadcasts. Amaze Live activations are expected to include product launches, promotional campaigns, and performance-based selling initiatives across categories including beauty, wellness, and lifestyle.The company believes this partnership meaningfully strengthens its go-to-market execution and reduces friction in activating its live commerce ecosystem.
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