Shares of Tesla (TSLA) are up by 0.87% in pre-market trading today after its new car registrations in France surged 200% year-over-year in March. According to data from the French auto industry group, Plateforme Automobile (PFA), Tesla registered 9,569 new cars in the country during the month, marking a 203.10% increase compared to the same month in 2025. The strong data has boosted optimism that Tesla may be regaining momentum in Europe, a key market that has seen slowing demand in recent months.
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Tesla’s Europe Recovery Gains Momentum
Notably, March registrations were just below the all-time high of 9,572 vehicles recorded in December 2023. Overall, Tesla registrations in France increased by 108% to 13,945 in the first quarter of 2026, indicating stronger demand.
Tesla lost nearly half of its European market share last year due to rising competition—especially from Chinese brands like BYD (BYDDF). Additionally, a limited lineup of new models and backlash tied to CEO Elon Musk’s political stance added to the downfall in Europe.
However, since rolling out newer, more affordable versions of its Model Y and Model 3 in the U.S. and Europe late last year, Tesla’s European registrations have started to recover, returning to growth in February.
What’s Driving the Surge?
Tesla said in a letter to British media last month that registrations tend to be concentrated toward the end of each quarter due to logistics and delivery timing. As a result, reported figures are often stronger in March, June, September, and December.
As France is the first European country to release monthly data, investors will be watching closely to see if similar trends emerge across other markets. While the latest sales data points to early signs of stabilization, it is still too soon to say Tesla’s EV struggles are fully behind it.
Is Tesla Stock a Buy, Sell, or Hold?
On Wall Street, analysts have maintained a neutral stance on Tesla stock. According to TipRanks, TSLA stock has received a Hold consensus rating, with 13 Buys, 11 Holds, and seven Sells assigned in the last three months. The average price target for Tesla shares is $395.31, suggesting a potential upside of 6.34% from the current level.
