Needham analyst Bernie McTernan has reiterated their bullish stance on W stock, giving a Buy rating today.
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Bernie McTernan has given his Buy rating due to a combination of factors, primarily Wayfair’s ability to keep expanding revenue at a solid pace while capturing additional market share through differentiated initiatives like its loyalty program and emerging physical store presence. He highlights that these drivers are already visible in the latest quarterly results, where growth excluding Germany remained robust, underscoring the strength of the underlying business.
McTernan’s updated model for 2026 reflects higher adjusted EBITDA expectations, even while assuming only moderate sales growth and a modest improvement in margins as management continues to invest in products and technology. He views these assumptions as intentionally cautious, leaving room for upside if product enhancements compound over time or if the housing market accelerates, which together support his reaffirmed Buy rating and $125 price target.
In another report released today, Barclays also maintained a Buy rating on the stock with a $123.00 price target.