TD Cowen analyst Gregory Williams maintained a Buy rating on Verizon yesterday and set a price target of $54.00.
Meet Samuel – Your Personal Investing Prophet
- Start a conversation with TipRanks’ trusted, data-backed investment intelligence
- Ask Samuel about stocks, your portfolio, or the market and get instant, personalized insights in seconds
Gregory Williams has given his Buy rating due to a combination of factors, including Verizon’s strong 1Q26 execution and improved outlook. The company delivered its first positive first-quarter postpaid phone net adds in over a decade, lifted EPS guidance, and now expects to land in the upper end of its 750K–1M postpaid phone additions range, signaling healthy subscriber momentum alongside more rational industry promotions that reduce margin risk.
Williams also highlights Verizon’s aggressive $5 billion 2026 cost-savings program and disciplined use of AI as key drivers of future earnings growth and efficiency. Management is cutting acquisition costs through tighter promotions and a large workforce reduction, while AI-enabled initiatives are aimed at lowering churn, enhancing customer experience, and refining targeted offers, all of which support sustained EBITDA expansion and justify maintaining the $54 price target unchanged.
According to TipRanks, Williams is a 4-star analyst with an average return of 4.9% and a 43.81% success rate. Williams covers the Communication Services sector, focusing on stocks such as Cogent Comms, AT&T, and Charter Communications.

