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Uber: Buy Rating Reiterated as Platform Strategy Gains Traction; $125 Price Target Maintained

Uber: Buy Rating Reiterated as Platform Strategy Gains Traction; $125 Price Target Maintained

Analyst Eric Sheridan of Goldman Sachs reiterated a Buy rating on Uber Technologies, retaining the price target of $125.00.

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Eric Sheridan has given his Buy rating due to a combination of factors tied to Uber’s evolving platform strategy and growth outlook. He highlights that new offerings unveiled at the GO-GET 2026 event, such as the Expedia partnership for travel and the Travel Mode experience for users arriving in new cities, are designed to make Uber a more integral, frequently used platform across multiple trip and travel occasions.

Sheridan also underscores the importance of Uber’s expanding cross-selling capabilities and AI-driven features, like integrated food options in premium rides, “Shop for Me” local commerce, and tools such as Grocery Cart Assistant and One Search, in boosting engagement and conversion. Coupled with evidence of scaling in core end-markets, rising profitability while still investing for the long term, and stronger flywheel effects across services, he believes these trends support sustained growth, margin improvement, and free cash flow generation, justifying a reiterated Buy rating and an unchanged $125 price target.

Based on the recent corporate insider activity of 108 insiders, corporate insider sentiment is neutral on the stock.

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