StubHub: Hold Rating Reaffirmed as Growth, Competition and Valuation Justify $8.25 Price Target

Cameron Mansson-Perrone, an analyst from Morgan Stanley, has initiated a new Hold rating on StubHub Holdings Incorporation Class A (STUB).

Cameron Mansson-Perrone has given his Hold rating due to a combination of factors tied to StubHub’s growth profile and valuation. He views the live entertainment and secondary ticketing market favorably and recognizes StubHub’s strong market share gains, but notes that recent expansion has come alongside a meaningful drop in adjusted EBITDA driven by heavy customer acquisition spending.

While he believes management’s outlook for a sharp earnings rebound in 2026 is reasonable, he expects growth beyond that year to slow versus market expectations amid persistent competition and StubHub’s already elevated take rate. Given his more conservative long-term revenue and margin assumptions, he sees the current share price and his $8.25 target as broadly fair, with a wide range of potential outcomes that together support a neutral, or Hold, stance rather than a more decisive Buy or Sell call.

Based on the recent corporate insider activity of 46 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of STUB in relation to earlier this year.